Solopreneur
I've been a UX/UI designer for a long time — I've worked at different companies in different roles, from junior to head of product. For several years I owned the full loop: ideas, design, strategy, analytics. I've worked with large systems and young startups around the world.
But honestly? My day job wasn't quite what I love.
I love building. I love ideas that come from a real pain point. I love starting from scratch, watching first users use something and hearing what they say. And I love owning the whole thing — from the first sketch to a shipped app.
It used to be hard. Without coding skills I'd look for co-founders, hire developers, work with teams. It worked, but it wasn't really mine. I often had to justify every decision when in practice it was intuition backed by experience. Hi, Steve.
A few years ago I started learning JS, React, and React Native. And I started doing something completely different.
Now I build products entirely on my own. It's slower, it's harder, but it works. I see every decision, I know why I made it, and I own it.
Below are projects I've shipped. Some are live, some I've shut down — but every one taught me something.
That was a long time ago. I loved games and watched casual gaming take over the App Store. I thought: why not try?
I hired a Swift developer, shaped the concept, did the design — and ran into the core issue for the first time: a game doesn't earn from ads unless you have a huge audience. Where do you get that?
Slope Cube taught me about reality. An idea can be good, but if you can't bring people in, it won't work.
It became my "closed gestalt," and I moved on.
When I came up with LinguaPets, I didn't know pets would be part of it. Brainstorming ways to keep people coming back led me there.
The mechanic is simple: a vocabulary with flashcards and typing practice. People add words they want to learn, show up daily, and earn pets as a reward for consistency.
When I started telling people about it, I hit a wall: many want the system to hand them a ready-made word list. They don't want to add words themselves. That's fair — but I no longer had the resources or energy to solve it. LinguaPets lives as it is.
This was the beginning. I wanted to build solo — no negotiating with a developer, no translating my idea for someone else. Just ship what I saw.
I learned React Native. Built PlanRe (it started as PlanPlume). It felt completely different.
So many nights staring at an error I couldn't find. Moments when it felt like everything was wrong. And so much joy when something suddenly worked exactly the way I'd pictured.
ChatGPT was just appearing then. I used it like a reference and study buddy — when something broke, I'd ask.
At first the app was a messenger-style planner: tasks in chat, time attached, folders for grouping. Then I rebuilt it. Familiar structure: days in tabs, planning for a specific day, recurring tasks, analytics, a short recap of what you've accomplished.
Most importantly, I tried to avoid pressure. No toxic streaks, no guilt trips — just analytics that reflect who you are and how you live.
PlanRe works. People use it. I'm proud.
The idea came from pain: I watched small teams jump between a board, docs, chat, and analytics. Ten tabs, ten tools, ten places where information can vanish.
I decided to build Blans — design, frontend, backend, infrastructure, security. Kanban, documents, analytics, a company channel — all in one place. For small teams, roughly 3–15 people.
This project showed me the limits. A big product takes an enormous amount of time — even when you're efficient, even when you know what you're doing.
Blans is alive today. It runs; people use it. I'm not rushing to open it to everyone — I want confidence in quality and security first. If you're already using it, there's a feedback button in the app. Write me — I read every message.
I'm working on it now. It's for people dealing with anxiety — not meditation, not another generic wellness app. It's about understanding yourself.
What's bothering you? What does it feel like? What helps? Which breathing pattern works? The app helps you explore those questions.
It's also a journal — not a guru, not a coach. A tool to see who you really are and what you actually want.
On pause. Simple idea: photograph your meal and get a rough calorie estimate — no ingredient entry, no long calculations.
I wanted an honest take: is this delicious thing "worth" its calories? Not in a moralistic "it's bad for you" sense — just: I want to know what I'm eating.
I'll come back when I have the bandwidth.
Because I want to watch an idea become real. I want to hear from people who use it. I want to understand each step — why I chose this solution and not another.
It's mine. And it matters.